Rebellion has Always Worn a Good Outfit

From the sharp lines of the zoot suit to the safety-pinned chaos of punk to the bold elegance of the Sapeurs -- rebellious fashion often has a deeper story. 

ZOOT SUITS: In the 1940s, Mexican-American youth made headlines in oversized jackets, bloused pegged trousers, and wide-brimmed hats — defying wartime rationing laws and the expectations of a segregated America.

DIY PUNK: Three decades later, rebellion ripped its seams in London. Punk fashion was raw and jagged — torn tees, bondage pants’ nods to sexual proclivities, gravity-defying mohawks — a middle finger to conformity and Queen alike.

SAPEUR: Across the world, in the Congo, a new revolution peacocked through the streets: La Sape. The Sapeurs harnessed style to defy colonial oppression, wearing vivid European suits with dignity and defiance. After independence, the movement evolved into a fearless form of resistance — especially under President Mobutu Sese Seko, who banned Western fashion in favor of “authentic” Zairian dress. The Sapeurs ignored him. Their distinct style became a rebellion against dictatorship, embracing designers such as Yohji Yamamoto.

We lift our glass to those shake up the status quo. Whether it’s what you drink or what you wear, style is the ultimate act of freedom.

The Vibrant Elegance Hightail celebrates the bold elegance and fearless spirit of the Sapeurs.